SEO problems. Clearer investigations.
Start with the symptom: lost clicks, changed rankings or a page missing from Google. Follow the evidence before choosing a fix.
Organic traffic dropped: what to check first
Diagnose an organic traffic drop using Search Console. Check data completeness, affected pages, impressions, rankings and technical changes before making fixes.
Read the guide TRAFFIC & RANKINGSClicks are down, but impressions look stable
Investigate falling Search Console clicks with stable impressions. Compare CTR, query mix, devices and matched positions without assuming an unproven cause.
Read the guide INDEXING & CRAWLINGCanonical and noindex: different signals, different checks
Check canonical and noindex conflicts using live responses and Google’s indexed version. Learn which URL to inspect and how to verify an accidental exclusion.
Read the guide TRAFFIC & RANKINGSGoogle rankings dropped: isolate the affected searches
Investigate a sudden Google ranking drop with matched queries, pages and devices. Separate average-position changes, indexing faults and wider traffic losses.
Read the guide INDEXING & CRAWLINGPage not indexed by Google: find the blocking stage
Diagnose a page missing from Google. Separate discovery, crawl access, indexing directives and canonical selection, then verify the right fix in Search Console.
Read the guide INDEXING & CRAWLINGRobots.txt blocking Google: check the exact rule
Find an accidental robots.txt block without exposing private areas. Check the correct host, matching rules, page resources and the difference from noindex.
Read the guide INDEXING & CRAWLINGSitemap errors: separate fetching from URL quality
Troubleshoot sitemap errors in Search Console. Check the response, XML, canonical URLs and indexing eligibility without mistaking submission for indexation.
Read the guide TRAFFIC & RANKINGSSEO traffic dropped after a migration: trace old to new
Investigate search traffic loss after a site migration. Check old-to-new URLs, redirects, canonicals and indexing, and compare the right Search Console properties.
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